Top 10 Tips for Growing Your Medical Practice

Starting or growing a medical practice can be a daunting endeavor, but it’s also an incredible opportunity to build something meaningful and sustainable. As someone who’s grown my practice from zero to over 20,000 patients, I’ve learned a lot along the way. Here are the top 10 tips I would give to my past self and anyone looking to build or grow a medical practice:

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1. Leverage the Power of Word of Mouth

Nothing beats the endorsement of a happy patient. About 40% of our new patients cite word-of-mouth referrals as the reason they chose us, even with significant advertising spend. Happy patients share their positive experiences with friends and family, which translates to organic growth. However, unhappy patients can also leave negative reviews, and that’s okay. Focus on converting indifferent patients into delighted ones and consistently deliver five-star service.

If you’re a specialist relying on referrals, maintaining strong relationships with your referral base is key. Simple gestures, like thank-you notes or updates on patient outcomes, can go a long way in fostering these connections.

2. Establish a Strong Online Presence Early

Even before opening your practice, secure your domain name and create a basic website. This can serve as a hub for potential patients to learn about your plans and services. For those transitioning from another practice, an online presence allows patients to find you without violating non-compete clauses. Use your website to build an email list and keep interested patients informed about your opening date and services.

3. Make It Easy for Patients to Contact You

Many practices lose patients simply because they’re difficult to reach. Ensure your practice offers:

  • A reliable phone system.
  • Text messaging options.
  • Virtual assistants to handle inquiries efficiently.

Streamlining communication shows patients that you value their time and care about their needs.

4. Specialize and Stand Out

Identify a niche within your field and position yourself as an expert. Whether it’s weight loss management, inflammatory bowel disease, or cosmetic procedures, specializing allows you to attract patients seeking specific expertise. Highlight your credentials, training, and success stories to build credibility and trust.

5. Hire the Right Team

Your team can make or break your practice. Surround yourself with employees who align with your vision and values. Avoid those who drain your energy and focus on building a team that’s committed to excellent patient care. When you find the right people, they’ll support your growth and create a positive work environment.

6. Track Metrics and Adapt

As your practice grows, data becomes invaluable. Track key performance indicators (KPIs) like patient acquisition sources, appointment wait times, and ad performance. For example, refining our Google Ads strategy significantly improved ROI by targeting the right keywords and zip codes. Use this data to make informed decisions and refine your approach.

7. Embrace Technology

Invest in tools that streamline your workflow and improve patient care. Options like dictation software or AI-powered transcription services can save time and reduce administrative burdens. Experiment with new technologies to find what works best for your practice.

8. Be Persistent and Patient

Growth takes time, and it’s important to manage your expectations. While it’s tempting to compare your progress to others, remember that sustainable growth is more important than rapid expansion. Stay committed to your vision and focus on delivering excellent care.

9. Prioritize Customer Service

In a competitive landscape, superior customer service can set you apart. Larger practices may offer integrated services, but they often lack the personal touch. Focus on creating a welcoming and supportive environment that patients will remember and recommend.

10. Avoid Debt and Grow Sustainably

Financial stability is crucial, especially in the early stages of your practice. Avoid taking on excessive debt and grow at a pace that allows you to maintain profitability. Sustainable growth ensures that you’re building a practice that will thrive long-term.


Building and growing a medical practice isn’t easy, but it’s incredibly rewarding. By leveraging word of mouth, creating a strong online presence, hiring the right team, and staying patient and persistent, you can set your practice up for long-term success. Have questions or need advice? Feel free to reach out. I’m happy to help!

Happy practicing!

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